The art of social media

Marketing, Selling

Social Media

The art of social media in Real Estate – Essential or Expendable?

Social media is deemed a cost-effective marketing solution that allows real estate agents to connect with potential clients on a day-to-day basis. Developing a strong digital marketing strategy is a quick, inexpensive and effective way to gain valuable insights and increase the exposure of a client’s property.

A smart social media campaign is a chance to establish connections with clients and customers on platforms they use frequently.

According to Data Reportal, the number of social media users in New Zealand was equivalent to 82.0% of the total population in January 2021. The company also reported an increase of 110 thousand social media users between 2020 and 2021. These figures show that social media is an immensely valuable opportunity for any real estate agency looking to expand their network.

Most homes on the market are advertised online through company websites, Trade Me or Real Estate NZ. The benefit of having a professional platform on Instagram, Facebook, LinkedIn and even Tik Tok can drive traffic to listings, consequently gaining more market exposure for vendors.

How can social media be used in real estate?

  • Boost website traffic using social media. A consistent posting schedule using high quality imagery, appealing captions and hashtags is likely to boost the page following over time, thus driving more users to see listings and open homes on the newsfeed.
  • Cost-effective promotion for clients and easier for buyers to browse and interact. Social media posts and stories give potential clients a behind-the-scenes look at daily business operations. Agencies should treat every new follower as a prospective client or partnership if their services are relevant to real estate. Lead by example, if the agency is actively engaged in a social media campaign, licensees will likely see the benefit and implement a similar approach. Targeted advertising is possible through most top tier social media platforms and ideal for promoting services and new listings.
  • Reinforce the brand with content that corresponds with all other marketing collateral. Consistency is key. The aim of social media in real estate is to benefit both the vendor and buyer by using professional marketing material that adheres to the branding guidelines and makes a property stand out. An aesthetically pleasing page with steady content is likely to gain more followers and increase awareness of each listing.
  • Connect with prospective and past clients. Responding to comments, liking posts and following local businesses, instantly opens a line of communication. Quick and meaningful responses are a valuable quality that followers and prospective clients look for in a real estate agency and social media is a prime way to set an example.


Social media in the world of real estate provides long term value through word-of-mouth marketing and brand awareness. Marketing campaigns use a variety of platforms to target large audiences. With the reach social media offers, these platforms should be considered as an essential marketing tool for any real estate agency looking to stand out and achieve the best results for their vendors.

Follow NEWTON + CO on Instagram, Facebook and LinkedIn to keep up to date with new listings and real estate related content.

*Social media statistics sourced from Data Reportal
Source:The Art of Social Media in Real Estate – Essential or Expendable?

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